Released on: July 7, 2008, 9:00 am

Press Release Author: Southern Imperial

Industry: Retail

Press Release Summary: New shelf solutions catalog with C-Channel Reference Guide
displays expanded selection of shelf management applications and product
merchandising solutions.

Press Release Body: ROCKFORD, IL - July 2008 - Southern Imperial, Inc., announced
the immediate release of its new Shelf Solutions catalog. The full-color catalog
highlights an extensive line of Price Channels, Labels, Sign Holders, Divider
Systems, and Shelf Systems for retailers and P.O.P marketers.

Southern Imperial's fixture hardware and display products are recognized
industry-wide for their quality, dependability, and value. The free print or digital
catalog can be ordered by calling Southern Imperial toll-free at 800-747-4665 or by
downloading a copy from their website at www.southernimperial.com.

"In the ongoing evolution toward shelf management systems, we are continually
engineering and manufacturing proven systems that provides increased sales, promotes
and strengthens brand awareness and provides a better store appearance," said Tom
Valiulis, Vice President of Marketing and Sales, Southern Imperial, Inc.

The catalog fulfills several display objectives, which include:

1. Expands the applications for label placement. The company has developed a line
of extruded Price Channels for nearly every shelving situation including shelf
channels, warehouse racks, scan hooks, glass shelving, and wire baskets. Southern
Imperial's new Data-Trax solutions offer an affordable alternative to using adhesive
label systems. Many of the price channels work with industry standard shelves.

2. Secure retail shelf promotions. The patented Dragon Clip Sign Holders, of
high-strength, polycarbonate construction, are sign holders that insert into
standard perforated shelves or on price channels, and secure signs at the shelf
edge. They are available in three different styles and can be used in any
environment, including low temperature freezer cases. Each clip can hold up to .30"
thick material and has a clear finish.

3. Leverages retailer's custom configurations. Southern Imperial's selection of
shelf management solutions provides flexible and easy to install options that works
with the majority of the products on the market and provides retailers with the
option to configure a specific planogram and maximize shelf space. Choose from wire
fencing and dividers, clear controls, fast divide and impulse systems.

To view Southern Imperial's large selection of shelf solutions, visit
www.southernimperial.com. To talk to a customer service representative, call
800-747-4665.

Pricing and Availability
Southern Imperial maintains an inventory of its Shelf Solutions for immediate
shipment. For more detailed information about features, pricing, applications, and
accessories, please visit: www.southernimperial.com/catalogs.ctm

About Southern Imperial
Southern Imperial, Inc of Rockford, IL is the industry's leading manufacturer of
fixture hardware and display solutions for the retail industry - delivering proven
results and influencing point-of-purchase for the nation's top retailers and their
suppliers. For more information about Southern Imperial, visit
www.southernimperial.com or call toll free (800) 747-4665.



Web Site: http://www.southernimperial.com

Contact Details: Gary Rothmeyer
Business Development Representative
Southern Imperial, Inc.
(815) 877-7041, ext. 203
grothmeyer@southernimperial.com